(from https://diymusician.cdbaby.com/music-promotion/influencer-marketing-for-indie-musicians/?utm_source=en&utm_medium=email&utm_content=btn&utm_campaign=diy_en_all_040121)
". . . What is an influencer?. . . According to our Modern Music Glossary, an influencer is: “Someone who has significant knowledge and a large following in a specific cultural landscape and can use that to influence purchasing decisions or trends among others who are part of that same community. Influencers often use social media to voice their opinions on the goings-on in their community.”. . . In the music industry, an influencer could be a critic who influences those who read their reviews, a label that defines listeners’ tastes, or a video creator on YouTube who uses music to connect with their followers. . ."
". . . What is an influencer?. . . According to our Modern Music Glossary, an influencer is: “Someone who has significant knowledge and a large following in a specific cultural landscape and can use that to influence purchasing decisions or trends among others who are part of that same community. Influencers often use social media to voice their opinions on the goings-on in their community.”. . . In the music industry, an influencer could be a critic who influences those who read their reviews, a label that defines listeners’ tastes, or a video creator on YouTube who uses music to connect with their followers. . ."
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