(from http://www.courant.com/entertainment/hc-winter-history-giftgiving,0,2002289.story)
By 1860, the New York Evening Post said Christmas in New York was an embarrassment of the riches that made holiday shopping more difficult and time-consuming. Most of December was spent preparing and shopping for Christmas.
The ``American,'' a journal published in 1887, asked: ``What is Christmas for? Not to enrich the shopkeepers.'' Instead, the journal argued that Christmas should be a time of worship, reunion and ``old- fashioned sports.''
Even before the 1800s, merchants were encouraging the nation's colonial culture to copy the aristocratic holiday observance of genteel gift-giving.
During the mid-1800s, entrepreneurs seized the opportunity to sell holiday trinkets and gifts in the streets, from carts and stalls. Visionaries of the modern consumer culture, from P.T. Barnum to R.H. Macy, knew how to sell Christmas to the middle-class consumer.
Children, in particular, liked this way of celebrating Christmas. It was around 1840 that children began to hang their stockings by the fireplace, according to the Connecticut Historical Society. About 20 years later, Santa became every child's hero with such 1860 stories as ``The Night Before Christmas.''
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