The new organization will battle the NRA on its own turf and with its very own tactics. Shannon Watts, founder of Moms Demand Actions says Women, and more particularly mothers, will be the key demographic in the outreach to curb gun violence. "Moms are afraid that our children will be taken away. In the end, that's the emotion that's going to win."
Influencing those in charge of writing gun policy though, will be the ultimate goal beginning with creating a political action committee to elect gun safety candidates to office and a 501(c)(4), an IRS classification used to raise unlimited amounts of money to influence voters. It aims to motivate a million pro-gun safety voters to go to the polls in November. The group will also submit a gun safety questionnaire to candidates and keep a score card of how elected officials vote on gun-related issues, another NRA tactic.
By matching the NRA's financial heft, Bloomberg makes the challenge to the NRA a little less daunting. The NRA has spent more than $30 million lobbying elected officials since 1998. Its efforts have been very successful in Congress over the past decade, defeating attempts to ban assault weapons and expand background checks.
(Thanks to http://www.cnn.com/2014/04/15/us/bloomberg-gun-safety-initiative/index.html?hpt=hp_t2)
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