There are so many folks out there so ready, willing and able to 'help' the struggling artist that it boggles the mind. The latest one I've encountered led me merrily around the mulberry bush about being featured on their syndicated radio show in August. Many emails (and mp3 transfers) later, turns out they couldn't fit me in. But September was right around the corner. Several emails regarding September have transpired when finally this week, I am informed that in order to be featured, I must purchase 30-seconds of commercial time for $300, at the end of my feature. Unfortunately, after consulting with my accountant and business manager (this in reality, took very little time since I hold both positions personally), it was determined that $300. was not in the budget. When informing this firm of my decision on the newly-revealed $300 commercial requirement, which was never mentioned in my correspondence with this 'helpful' group which began on July 31st, this is what I got in response:
"I don't know why you are surprised. A syndicated radio show has the following cost:
* studio time
* engineer
* editor
* host (for us- 2 for each format)
* scriptwriter
* Booker
And that is just to do the show, not the online magazine, the charts, etc. So, are they suppose to work for free?
Show Business is two words. [We have] been around for seven years, helping Indie artist get more exposure. Everyone connected has a track record of working with some of the best in the industry. That is why it has been successful because everyone is good at their careers and a quality product is produced. But just like any aspect in the media ----TV, magazine, newspapers, radio --- commercials and advertising keep them running.
[We try] to keep the cost down for the Indie artists and everyone knows that $300. for a commercial that airs that length of time on a syndicated radio show is extremely reasonable. [We] also know that in this day and age the economy is hard and some Indie artist do not have it. We understand budget restrictions.
Just out of curiosity, why do you think people should work for free? I have never understood that concept.
Best of luck to you and your music."
. . . and after the aforementioned consultation with my 'staff', we have determined that (after meticulous analysis of incoming vs outgoing) my books prove that I, for one, do indeed
WORK FOR FREE!
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ANOTHER SHOT
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